Elastic / A52 : Adidas “Game Changer”

Interact with Dwight Howard as well!

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Directing duo, Blue Source, recently teamed up with the crew at A52/Rock Paper Scissors to deliver this short film for Lego entitled, “Lego Click Community” (via Pereira O’Dell). Right up Blue Source’s alley, this piece maintains a perfect balance of surreal humor, whimsical narrative and concept reinforcing techniques.

Exploiting all the shared resources of A52/RPS (including one of Elastic’s front-men Andy Hall as VFX-sup), this seamless collaboration is a testament to creative synergy (no reference to their building’s old name) taking place in this continually evolving creative shop.

Credits

Agency: Pereira O’Dell
PJ Pereira – Chief Creative Officer
Kash Sree – Executive Creative Director
Jason Apaliski – ACD/Art Director
Jaime Robinson – ACD/Writer
Sara Krider – Producer
Jeff Ferro – Director of Production
Gary Theut – Director of Client Services
Ryan Toland – Account Director
Skylar Fogel – Account Executive

Production company: MJZ
Blue Source – Director
Mark Hall – Line Producer
Eric Stern – Executive producer
David Zander – Executive Producer
Director of Photography- Alex Martinez

Editorial: Rock Paper Scissors
Damion Clayton – Editor
Carol Lynn Weaver – Executive Producer
Zak Kinzinger – Assistant Editor
Ryan Delk – Assistant Editor
Suzy Ramirez – Producer

VFX: a52
Jennifer Sofio Hall – Executive Producer
Andy Hall – VFX Supervisor
Kirk Shintani – CG Supervisor
Adam Newman – CG Artist
Nathaniel Lane – CG Artist
Andrew McKenna – Lead Compositing Artist
Jesse Monsour – Compositing Artist
Brendan Crockett – Compositing Assistant
Colorist – Andy Mckenna
James Taylor – VFX Producer
Music: Siblings Music
Mario Grigorov – Composer
Evan Eneman – Producer

Sound Design: Beacon Street Studios
Damion Clayton – Sound Designer
Brian Chapman – Sound Designer
Andrea Lavezzoli – Producer
Andrew Feltenstein – Producer

Mix: Eleven Sound
Jeff Fuller – Sound Mixer

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Elastic/a52 releases another colorful component of the Honda Accord Crosstour campaign for agency RPA.

Directed by Andy Hall, “Boxes” builds on the lively minimalism of “Instruments,” with transitional moments powered by the expansion and contraction of nested squares that look like Albers paintings on acid—neon-lit and full of kinetic possibility.

The rendering in this series reminds me a little of Smith & Foulkes’ work for HP. Both worlds are full of chunky, stylized forms and almost tangible streams of color—worlds I’d like to spend some time in, if I only knew how to find them.

Project Name: Honda Accord Crosstour “Boxes”
Running Time: :30
Release Date: 11.29.09

Client: Honda

Advertising Agency: RPA
Chief Creative Officer: David Smith
Creative Director: Pat Mendelson
Writer: Seth Prandini
Art Director: Chuck Blackwell
Executive Producer: Gary Paticoff

Production/Design Company: Elastic
Director: Andy Hall
DP: Toby Irwin
Live Action Producer: David Wolfson
Executive Producer: Jennifer Sofio Hall
Designers: An Nguyen, Henry de Leon, Eunice Kim, Max Ulichney

VFX/Finishing Company: a52
CG Lead: Max Ulichney
3D Artists: Paulo de Almada, Ian Ruhfass, Christina Lee, Rick Glenn, Kevin Culhane, Joe Chiechi
Lead Compositor: Shahana Khan
Rotoscoping: David Hochstadter
Colorist: Angus Wall
Assistant Producer: Heather Johann
Producer: Sarah Haynes
Executive Producer: Jennifer Sofio Hall

“Boxes” Music: “Pata Pata” by Miriam Makeba and Jerry Ragovoy
Performed by: Miriam Makeba

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Design and VFX team Elastic/A52 rock out for Honda Accord in this highly colorful CG jazz spot, as they show off how much hidden space the new Accord Crosstour really offers.

Appealing to a younger, musically-minded target market, its aesthetic and general concept hits a home run. Design-wise, the palette is alive with energy and pop and the beautifully animated characters have a unique look that works an interesting transitional device.

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In “Drifters,” for Travelers Insurance, a flock of red umbrellas come together to protect life’s most valued assets, in this spot from vfx boutique a52, and agency Fallon and Gorgeous Enterprises.

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