Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yaneev Avital
Art Director: Nathan Freifeld
Copywriter: Oz Frenkel
Executive Client Director: Adam Avnon
Account Supervisor: Shiran Chen
Account Managers: Moran Miller, Ester Smilg
Planning Director: Yoni Lahav
Planner: Zohar Reznik
Published: March 2010

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Students Bar-Ter beer caps for semi-awesome stuff. It's a well-known fact, students are relatively poor. They have to choose between spending their little money on beer or food, beer or books, and beer or transportation. The James Ready Bar-Ter Campus Tour was a way for students to have both. Beer and other necessities. Students were encouraged to spend their money on James Ready Beer, collet their beer caps and trade the caps for semi-awesome and useful stuff like detergent, soap, mac n' cheese, socks and so on.

Advertising Agency: Leo Burnett, Toronto Canada
Group Creative Head: Paul Giannetta, Sean Barlow
Creative Directors: Judy John, Israel Diaz
Art Director: Anthony Chelvanathan
Copywriter: Steve Persico
Published: October 2009

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Check out the site with the videos: http://anyexcuse.com.au/

Continuing on in the phenomenally successful ‘Made from beer’ campaign, Clemenger BBDO Melbourne has released the next instalment in the Carlton Draught series.

Radically different to the previous incarnations (which included the legendary ‘Big Ad’ as well as ‘Skytroop’ and ‘Drop the Bomb’), the ‘Carlton Draught Trio’ campaign maintains the traditional humorous nature of the series but moves it in a new direction.

Ant Keogh, recently promoted to Executive Creative Director of Clemenger BBDO Melbourne, created the campaign and explains both the agency and the client, CUB, wanted to avoid another big ad.

“A lot of brands have been doing big ads for the last few years. To be fresh we needed to go somewhere else. The odd thing is big usually gets in the way of funny. When you think about it, most comedy on TV is small and intimate. That’s because true humour usually comes down to people and their foibles. It’s a very personal human thing,” said Keogh.

After an intensive search for the right director, Keogh settled on Tom Kuntz, recently named ‘Director of the Year’ by the American Director Guild.

“Tom offered us the full package: music video director, a performance director and a physical-comedy guy. He was the stand-out obvious choice,” said Keogh.

Breaking with a tradition of ‘big ads’ the new series of seven spots feature a musical trio who appear in ordinary situations and narrate the thoughts of guys who would rather be having a beer. In each ad, the guys are told by a part of their body - a leg, an elbow, a wart, their ‘goolies’ or ‘weenis’ - that they should go and meet their friends and have fun.

Keogh wrote and composed the songs used throughout and, in fact, ended up performing some of the guitar parts on the finished ads.

Advertising Agency: Clemenger, BBDO, Melbourne, Australia
Creative Chairman: James McGrath
Executive Creative Director / Writer / Art Director: Ant Keogh
Agency Executive Producer: Sonia von Bibra
Director of Client Service: Paul McMillan
Account Director: Michael McKeown
Account Manager: Sam Mackisack
Planning Director: Paul Rees Jones
Senior Planner: Michael Derapas
Music: Ant Keogh
Performed by Matt Gourley, Brandon Moynihan, Jack Harding

Production:
Film Director: Tom Kuntz (MJZ films)
Production Executive Producer: Jeff Scruton (MJZ Films)
Line Producer: Wilf Sweetland (Exit Films)
DOP: Jac Fitzgerald
Production Designer: Elizabeth Mary Moore

Casting:
Melbourne: Chameleon – Fiona Dann
Sydney: Fountainhead Casting – Antonia Murphy
Brisbane – Miss Jane Casting – Jane Trotter
LA – Shooting from the Hip Casting – Francene Selkirk-Ackerman

Post Production:
Editor: Jack Hutchings (The Butchery)
Digital SFX: Digital Pictures Melbourne
Colourist: Martin Greer
Flame Artist: Eugene Richards
Music Engineer: James Cecil/ Cornel Wilczek (Electric Dreams Studio)
Sound Mix: Paul LeCouteur (Flagstaff)
CUB

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Advertising Agency: Leo Burnett Greece
Senior Creative Director: Andreas Grigoriadis
Creative Director: Panagiotis Pantelatos
Prod Company: Green Olive Films
Director: Stuart Rideout (repped by Crossroads/US - RSA/UK)
EP: Simos Manganis (Green Olive Films Greece)
EP: Scott Horan (RSA UK)
Aired: January 2010

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Advertising Agency: TBWA\Chiat\Day New York, USA
President: Jamie Gallo
Chief Creative Officer: Mark Figliulo
Executive Producer: Matt Bijarchi
Creative Director: Thiago Zanato
Creative Director: Hoj Jomehri
Producer: Julia Menassa
Group Account Director: Colby Webb
Management Supervisor: Hugo Murray
Planning Director: Sarah Watson
Executive Digital Director: Devrin Carlson Smith
Director of Production : Robert Valdes
Creative Technology Director: Chris Kief
Media Arts Producer: Amber Wimmer
Flash Team Lead: Dima Farer
Director: Danny Clinch
Executive Producers: Mark Figliulo, Matt Bijarchi, Ian Crystal
Producer: Lindha Narvaez
Creative Director: Hoj Jomehri
Creative Director: Thiago Zanato
DOP: Vance Burberry
Editor: Paul Greenhouse
Agency Producer: Julia Menassa
Executive in Charge of Production : Hugo Murray
Music Supervisor: Susan Schwartz/ Platinum Rye
Production Company: Milkt Films

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MiXery BLEND – Beer reborn

Advertising Agency: Bernstein Werbeagentur, Bremen, Germany
Chief Creative Officer: Tom Schardt
Creative Director: Andreas Rüthemann
Copywriter: Jan Portius
Art Director: Carina Wenzel
Designer: Melanie Blaschke
Photographer: litho Niemann + M. Steggemann GmbH
Published: December 2009

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Tasmanian Hops
Barley hops & water
From the only place it's possible.

Advertising Agency: Publicis Mojo, Sydney, Australia
Creative Director: Micah Walker
Art Director: Kirsty Gavin
Photographer: Dan Tobin-Smith
Art Buyer: Alison Dunlop
Via: bestadsontv

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Tasmanian Barley
Barley hops & water
From the only place it's possible.

Advertising Agency: Publicis Mojo, Sydney, Australia
Creative Director: Micah Walker
Art Director: Kirsty Gavin
Photographer: Dan Tobin-Smith
Art Buyer: Alison Dunlop
Via: bestadsontv

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Tasmanian Yeast
Barley hops & water
From the only place it's possible.

Advertising Agency: Publicis Mojo, Sydney, Australia
Creative Director: Micah Walker
Art Director: Kirsty Gavin
Photographer: Dan Tobin-Smith
Art Buyer: Alison Dunlop
Via: bestadsontv

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Advertising Agency: Manajans/JWT, Turkey
Creative Director: Gürkan Çanakçı
Copywriter: Emine Noyan
Art Director: Ebru Sile

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