Advertising Agency: Lew´Lara\TBWA, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino, Felipe Luchi
Art Director: Pedro Rosa
Copywriter: Roberto Kilciauskas, André Laurentino
Photographer: Rafael Levi
Agency Production: Katia Bontempo Leal/ Dani Toda/ Cristiane Leopacci
Production Company: MOVIE&ART Produções Cinematográficas Ltda.
Film Director: Ricardo Fernandes
Editor: Umberto Martins
Post Production: MOVIE&ART
Sound designer Production Company: Sax So Funny
Aired: January 2010

Vist the Source: Ads of the World

Nissan Brasil, worried about the high car accident rates during the holiday season, displays on this Carnival a drinking and driving awareness ad at the Estado de São Paulo newspaper. Designed by Lew´Lara\TBWA, the ad shows the phrase “DRINK YOU DRIVE DON´T IF”. The aim of the campaign is to turn a message people are already familiarized with into a fun and artistic composition to grab the viewer attention. The phrase was written out of order representing the the way a drunk person speaks, and it was used an original and differentiated typology to achieve it.

Advertising Agency Lew´Lara\TBWA, São Paulo, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino, Manir Fadel, Luciano Lincoln
Art Director: Luciano Lincoln
Copywriter: Manir Fadel
Published: March 2010

Vist the Source: Ads of the World

If the story leak was not us. Knauf Wall soundproofing. Madonna and Jesus Luz ends the relationship, says the newspaper.

Advertising Agency: Percepttiva, Rio de Janeiro , Brazil
Creative Director: Marcelo Santos
Art Director: Rafael Pfaltzgraff
Copywriter: Pedro Castello
Illustrator: Rafael Pfaltzgraff
Published: March 2010

Vist the Source: Ads of the World

If the story leak was not us. Knauf Wall soundproofing. Tiger Woods is in rehab for sex addiction, says the magazine.

Advertising Agency: Percepttiva, Rio de Janeiro , Brazil
Creative Director: Marcelo Santos
Art Director: Rafael Pfaltzgraff
Copywriter: Pedro Castello
Illustrator: Rafael Pfaltzgraff
Published: March 2010

Vist the Source: Ads of the World

Goodbye fat. Marília Light.

Advertising Agency: Percepttiva, Rio de Janeiro , Brazil
Creative Director: Marcelo Santos
Art Director: Rafael Pfaltzgraff
Copywriter: Pedro Castello
Illustrator: Rafael Pfaltzgraff
Published: February 2010

Vist the Source: Ads of the World

Goodbye fat. Marília Light.

Advertising Agency: Percepttiva, Rio de Janeiro , Brazil
Creative Director: Marcelo Santos
Art Director: Rafael Pfaltzgraff
Copywriter: Pedro Castello
Illustrator: Rafael Pfaltzgraff
Published: February 2010

Vist the Source: Ads of the World

Don't forget to wear sunscreen. And, please, some clothes.

Advertising Agency: Gruponove, Recife, Brazil
Creative Directors: Aliwton Carvalho, Gustavo Rêgo
Art Director: Ricardo "Kadito" Rodrigues
Copywriter: Aliwton Carvalho, Rafael Nântua
Photographers: Thomas Baccaro, Pontes Hotéis & Resorts Archive
Published: February 2010

Vist the Source: Ads of the World

Global warming? Enjoy it.

Advertising Agency: Gruponove, Recife, Brazil
Creative Directors: Aliwton Carvalho, Gustavo Rêgo
Art Director: Ricardo "Kadito" Rodrigues
Copywriter: Aliwton Carvalho, Rafael Nântua
Photographers: Thomas Baccaro, Pontes Hotéis & Resorts Archive
Published: February 2010

Vist the Source: Ads of the World

The french invented the bikini. Brazilians just cut off the unnecessary.

Summerville Beach Resort is the first five star hotel in one of the most trendy beaches of Brazil, Porto de Galinhas. With more than 200 accommodations, between rooms and bungalows, Summerville is the destination for tourists from all over the world. People search for comfort, relief and, of course, the sun. And that’s the concept of Summerville’s 10th anniversary campaign. There is a common sense that the Northeast of Brazil has only one season: summer. The idea is to use thermal images to represent the warmth of the region.

Advertising Agency: Gruponove, Recife, Brazil
Creative Directors: Aliwton Carvalho, Gustavo Rêgo
Art Director: Ricardo "Kadito" Rodrigues
Copywriter: Aliwton Carvalho, Rafael Nântua
Photographers: Thomas Baccaro, Pontes Hotéis & Resorts Archive
Published: February 2010

Vist the Source: Ads of the World

Wacky character design and animation in the MTV Debate opener from Fernando Bittar, Lucas Pasquini and Guan.

Posted on Motionographer

Vist the Source: Motionographer