Wanna have a nice Prince?
Just kiss!
HUAHAUHAUHAAHUAH
Idea for a postal work.

Uni pen, pencil, and blue pencil.

Vist the Source: ’skine.art

Colors can change stories.

Advertising Agency: Loja Comunicação, Rio de Janeiro, Brazil
Creative Director: Marcelo Giannini
Art Director: João Paulo Garcia
Copywriter: Gustavo Giorelli
Photographer: Alexandre Salgado, Artluz Studio

Vist the Source: Ads of the World

Colors can change stories.

Advertising Agency: Loja Comunicação, Rio de Janeiro, Brazil
Creative Director: Marcelo Giannini
Art Director: João Paulo Garcia
Copywriter: Gustavo Giorelli
Photographer: Alexandre Salgado, Artluz Studio

Vist the Source: Ads of the World

Time passes, except for the Mustang.
Mustang Meeting Metropolitana

Advertising Agency: Segmento, Curitiba, Brazil
Creative Director: Ricardo Leite
Art Director: Felipe Précoma
Copywriter: Ricardo Leite
Photographer: Utrabo
Post Production: Magma Image
Published: May 2010

Vist the Source: Ads of the World

Have a respectful decoration.
Lar Center Decoration Mall

Advertising Agency: Moma, Sao Paulo, Brazil
Creative Director: Rodolfo Sampaio
Art Director: Marco Martins
Copywriter: Adriano Matos
Photographer: Fabio Bataglia
Published: April 2010

Vist the Source: Ads of the World

Objective: To communicate a new product to a large audience using social network and reinforce the new brand concept: "Trust no one".

Idea: Mini-cocoa seeds were distributed as gifts to users of Happy Harvest (a game like FarmVille) on Orkut (the largest social network in Brazil). 48 hours later, a surprise: the seeds turned into Chocolate Trees where packages of Mini Bis Chocolate sprouted. Mini Bis Chocolate could be planted, harvested and stolen by farmers, strengthening the brand concept - "Trust no one.".

Results:
* More than 25 million chocolate trees have sprouted in the first week of action,
* It was the first time that a brand made a product placement at Happy Harvest.
* 100% of active users were impacted.
* Players who harvested Mini Bis accumulated coins and reached the next level in the game.

Advertising Agency: Ogilvy Brazil
Copywriters: Rico Lins, Eduardo Marques
Art Directors: Marcelo Bruzzesi, Raphael Lucone
Chief Creative Director: Anselmo Ramos
Executive Creative Director: Michel Lent
Creative Director: Angela Bassichetti
Illustrator: Angela Bassichetti
Social Media Planner: Alessandra Ferreira
Account: Mah Lemos, Isabela Atra
Aproved by: Mariana Perota, Fabio Pucci

Vist the Source: Ads of the World

When the sound is good, everything is possible.

Advertising Agency: Loja Comunicação, Rio de Janeiro, Brazil
Creative Director: Marcelo Giannini
Art Director: Glaucco Martines
Copywriter: Leonardo Konjedic
Published: March 2010

Vist the Source: Ads of the World

When the sound is good, everything is possible.

Advertising Agency: Loja Comunicação, Rio de Janeiro, Brazil
Creative Director: Marcelo Giannini
Art Director: Glaucco Martines
Copywriter: Leonardo Konjedic
Published: March 2010

Vist the Source: Ads of the World

Movies for reading
2001
The DVD rental store now also sells cinema books.

Advertising Agency: BorghiErh/Lowe, São Paulo, Brazil
Art Director: Rafael Segri
Copywriter: Gilmar Pinna
Creative Director: José Henrique Borghi, Erh Ray and Fernando Nobre
Illustration: Studio MadFX

Vist the Source: Ads of the World

Movies for reading
2001
The DVD rental store now also sells cinema books.

Advertising Agency: BorghiErh/Lowe, São Paulo, Brazil
Art Director: Rafael Segri
Copywriter: Gilmar Pinna
Creative Director: José Henrique Borghi, Erh Ray and Fernando Nobre
Illustration: Studio MadFX

Vist the Source: Ads of the World