Designed by Eric Ellis | Country: United States

A student packaging redesign project where two different concepts were explored.

“While I didn’t think the existing CLIF Bar’s packaging was all that bad, I did have a few ideas for improvements. I wanted to pull the brand into more of an organic/healthy direction and not have as much emphasis put on the sporty aspect, with the idea that CLIF can be enjoyed even if you aren’t planning on scaling a rock wall anytime soon.”

Vist the Source: Lovely Package®

Designed by Moxie Sozo | Country: United States

“Probar is a high performance energy bar made from whole, raw foods. Each flavor is a different mix of fruits, nuts, berries, and seeds. Unlike most energy bars, Probar’s ingredients are natural and recognizable. Moxie Sozo was hired to redesign Probar’s entire product line. After the new launch, sales increased dramatically, market share improved, and the company picked up numerous new retail accounts.”

Vist the Source: Lovely Package®

[There is a video that cannot be displayed in this feed. Visit the blog entry to see the video.]
Released:August 2009
Advertiser:STRAUSS
Brand name:ENERGY BAR
Advertising Agency:SHALMOR AVNON AMICHAY/Y&R
Country:ISRAEL
Category:
Confectionery & snacks
Tags:
Chocolate Bars
Case study

The advert titled Exact time of airing was done by SHALMOR AVNON AMICHAY/Y&R advertising agency for ENERGY BAR (STRAUSS company) in ISRAEL. It was released in the August 2009. Business sector is Confectionery & snacks.
Credits:
Have you ever seen a TV spot that shows its exact time of airing?
And what about a whole TV campaign (150 spots) that does exactly so?
This is the media idea behind the new and innovative Energy bar campaign
launched over the weekend by Shalmor Avnon Amichay/Y&R Interactive.
A special series of 55 synchronized commercials,
each one showing the exact time of airing (e.g.: 20:12, 21:13, 21:45, 22:34, 00:32 etc.),
communicated the concept:
Every Moment, Energy Boost
Chief Creative Director: Gideon Amichay; Executive Creative Director:
Nir Livni; Creative Director: Eylon Goren; Creative: Sagi Blumberg/Yaron Perel;
Account Director: Adam Polachek; Account Supervisor: Dana Cogan; Account Executive: Alon Segal;
Office Producers: Shira Robas/Sigal Nugasi/Marina Akilov;
Planning: Yehoram Davidi/Liron Shecter;
Production Company: Mula; Director: Keren Hahama;
via advertolog.com

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