100% electric horse power. The new Peugeot iOn.

Advertising Agency: Euro RSCG, Duesseldorf, Germany
Creative Directors: Martin Venn, Koenig Karl, Felix Glauner
Art Director: Alexandros Antoniadis
Illustrator: Siegfried Diersch
Producer: Detlef Stuhldreier
Client Service: Guido Koerfer

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We worked hard on what you can’t see.
Audi A3 1.6TDIe. Only 99gr CO2 / Km.

Advertising Agency: DDB, Milan, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci
Copywriter: Elena carella
Art Director: Hugo Gallardo Dominguez
Post Production: Artout

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Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Giorgio Cignoni, Federico Ghiso
Art Director: Edwin Herrera
Copywriter: Riccardo Di Capua
Photographer: Riccardo Bagnoli
Post Production: Germano Finco

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Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Giorgio Cignoni, Federico Ghiso
Art Director: Edwin Herrera
Copywriter: Riccardo Di Capua
Photographer: Riccardo Bagnoli
Post Production: Germano Finco

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Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Giorgio Cignoni, Federico Ghiso
Art Director: Edwin Herrera
Copywriter: Riccardo Di Capua
Photographer: Riccardo Bagnoli
Post Production: Germano Finco

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Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Giorgio Cignoni, Federico Ghiso
Art Director: Edwin Herrera
Copywriter: Riccardo Di Capua
Photographer: Riccardo Bagnoli
Post Production: Germano Finco

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The lunch break is over. Come and burn off what you ate.

Background
Monti Fitness is the only gym in the “Rione Monti” area of Rome, a neighbourhood full of typical Italian restaurants.
Challenge
Promote the gym in the neighbourhood and increase the number of members.
Solution
In order to reach people when they’re thinking about their weight the most (after lunch), we printed a series of exercises on the back of restaurants receipts with an accompanying message inviting them to come and “burn off their meal”.

Advertising Agency: Saatchi & Saatchi, Rome, Italy
Creative Directors: Agostino Toscana, Alessandro Orlandi
Deputy Creative Directors: Manuel Musilli, Laura Sordi
Art Director: Daniel James Ieraci
Copywriter: Leonardo Cotti
Released: January 2010

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We proofread before you print.

Advertising Agency: defacto.kreativ, Hamburg, Germany
Creative Director: Walter Plötz
Art Director: Reza Ramezani
Copywriter: Reza Ramezani
Additional credits: Silke Doster
Published: 2010

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Bounty paper towels: Just how strong are they? We devised an unusual -- and memorable -- test of their strength. Then we needed something more unusual than a 30-second tv spot in order to share the fun and glory of that test.

Advertising Agency: Publicis, New York, USA
CCO: Rob Feakins
Executive Creative Director: David Corr
Creative Directors: Kat Keeley, Bertrand Garbassi
Director: Andrew Tucci
Composers: Mark Chu, Yessian Music
Aired: March 2010

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Jorvik Centre York

Advertising Agency: Dentsu, London, UK
Art Director: Joe Williams, Andy Preston
Photographer: Jonathan Minster
Photographers Agents: Vue
Model Makers: AKL
Published: March 2010

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