Designed by Pearlfisher | Country: United Kingdom

“ANON was specifically created to challenge and stand out in a very tired and clichéd premium diamond jewellery market founded on the “diamonds are forever” sentiment.

Pearlfisher’s approach was to confront this sentiment and turn it on his head by focusing on the person, moment or occasion rather than on the diamond. ANON references unknown authors of love, poetry and folktales ­ its understated and ambiguous nature allows the brand to take a step back, putting the consumer in the spotlight. This is reflected in the new strapline: ‘every story has a diamond’.

The ANON identity is a simple triangle, echoing an ‘A’ shape, and representing the facets of a perfect diamond/ perfect balance of life. Each of the two bespoke packaging boxes comes wrapped in an ‘origami’ style outer, which then reveals a box with a triangular shaped key inset into the lid. Removing this key and inserting it into the lock springs open the box to reveal the jewellery.”

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Designed by CJ Marxer | Country: United States

An interesting shoe box for outdoor boots using a limited colour palette and a wealth of graphic symbols.

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»Requiem (Excerpt)«, 2005,

»Mariposa sobre alfombra«, 2010 by Pablo Vargas Lugo.

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Designed by Studio Plastac | Country: France

New work from this French graphic design and packaging studio for a line of soaps made in Marseilles. Each soap wrapper comes with instructions to turn it into an origami animal.

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Designed by Pearlfisher | Country: United Kingdom

“New brand creation. Redefining the raw food movement, taking it from niche to a universally understood and accepted concept.”

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»Sans Titre«, 2009 by Pietro Mattioli.

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Designed by Design Project | Country: United Kingdom

“Design Project have just completed a new paper promotion for Fedrigoni to promote the Sirio Color range. The campaign focuses on a series of neatly engineered self-closing coloured boxes made from carefully selected combinations of colours from the Sirio range. Designers are invited to make up a series of coloured boxes to experience the usability of the papers and to explore the colours. Boxes are die-cut and foiled with a series of circles and when combined (by inserting one into the other) create interplay between colours. The result is an object that explores paper through form, structure and experience. The boxes will be accompanied by an A1 poster that illustrates all the combinations featured in the promotion.”

via September Industry

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Designed by Raw Edges | Country: United Kingdom

An excellent example of structural package design applied in a functional and communicative way.

“These three different milk cartons distinguish between the rates of fat in the milk by using form rather than colour. The form of the milk cartons reflects in a way on the milk’s texture and smoothness. The two back folds are used as the carton’s handle, while the two in the front function as the spout.”

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