
Have a respectful decoration.
Lar Center Decoration Mall
Advertising Agency: Moma, Sao Paulo, Brazil
Creative Director: Rodolfo Sampaio
Art Director: Marco Martins
Copywriter: Adriano Matos
Photographer: Fabio Bataglia
Published: April 2010
Vist the Source: Ads of the World

Now the awesome cleaning power of Tide can go anywhere, as demonstrated in the well executed :45 by Tool of North America's Sean Ehringer via Saatchi & Saatchi New York. The spot opens with two stylishly dressed men standing in their swanky hotel room, awaiting their friend so they can hit the town. When he emerges wearing a suit jacket and tight sweat pants, his buddies try to talk him into changing duds by pointing out a large smudge on his unfortunate clothing choice. Undeterred, the defiant friend pulls a Tide to Go stick from his pocket to make the stain on his "comfortable, cool, low-key, gray slacks" disappear before charging off into the night.
Advertising Agency: Saatchi & Saatchi New York, USA
Chief Creative Officer: Gerry Graf
Global Creative Director: Maru Kopelowicz
Associate Creative Director: Chris Beresford-Hill
Art Director: Dan Lucey
Copywriter: Michael Illick
Account Supervisor: Jessica Bindman
Planners: Wanda Pogue, Julie Dombreval
Agency Producer: Lynn Appel
Prod Company: Tool of North America
Director: Sean Ehringer
DP: Marc Laliberte-Else
EP: Brian Latt
EP Digital: Dustin Callif
Production Service Company: Avion Films
Producer: Marie Robertson
Editorial: Cutting Room
Editor: Mike Douglas
Assistant Editor: Conor O'Flynn
Producer: Melati Pohan
Shoot Location: Toronto, ON
Aired: April 201
Vist the Source: Ads of the World

Whitening, powerful formula
Advertising Agency: Lowe Istanbul Turkey
Executive Creative Director: Deniz Mukan
Creative Director: Emre Noyan, Can Apaydın
Creative Team: Levent Karakaya, Mustafa Ölemez, Caner Bilgiç, Didem Gezginci
Published: March 2010
Vist the Source: Ads of the World

Inspired by the sounds of the Craftsman tools, Young & Rubicam teamed up with musician, composer and mixed-media artist Kutiman to create the Craftsman Music Experiment, which proves you can build an inspired digital composition using only Craftsman tools. No musical instruments were used.
Advertising Agency: Young & Rubicam Chicago, USA
Vist the Source: Ads of the World

Saatchi & Saatchi Dubai used the fashion pages in womens' magazines to show that tough stains no longer have to ruin a great outfit, thanks to new Ariel Pro-zim 2.
Advertising Agency: Saatchi & Saatchi, Dubai, UAE
Creative Directors: Maru Kopelowicz, Sion Scott-Wilson
Copywriter: Bianca de Silva
Art Director: Christopher Jones
Photographer: Tejal Patni
Additional credits: Leah Gacal, Jihad Hamza, Hamid Naqvi, Heidi Afifi, Ismail Aboobacker, Ummer Aboobacker
Published: April 2010
Vist the Source: Ads of the World

Tramontina Professional Knives.
Advertising Agency: DCS Comunicações, Porto Alegre, Brazil
Creative Directors: Roberto Callage, Rafael Bohrer
Art Director: João Pedro Vargas
Copywriter: Claudia Tajes
Illustrator: Darcy Vieira, Meca
Published: April 2010
Vist the Source: Ads of the World

Tramontina Professional Knives.
Advertising Agency: DCS Comunicações, Porto Alegre, Brazil
Creative Directors: Roberto Callage, Rafael Bohrer
Art Director: João Pedro Vargas
Copywriter: Claudia Tajes
Illustrator: Darcy Vieira, Meca
Published: April 2010
Vist the Source: Ads of the World

Tramontina Professional Knives.
Advertising Agency: DCS Comunicações, Porto Alegre, Brazil
Creative Directors: Roberto Callage, Rafael Bohrer
Art Director: João Pedro Vargas
Copywriter: Claudia Tajes
Illustrator: Darcy Vieira, Meca
Published: April 2010
Vist the Source: Ads of the World

Smile. Tramontina Colored Flatware.
Advertising Agency: DCS Comunicações, Porto Alegre, Brazil
Creative Directors: Roberto Callage, Rafael Bohrer
Art Director / Copywriter: João Pedro Vargas
Illustrator: Meca
Photographer: Celso Chittolina
Published: April 2010
Vist the Source: Ads of the World

Smile. Tramontina Colored Flatware.
Advertising Agency: DCS Comunicações, Porto Alegre, Brazil
Creative Directors: Roberto Callage, Rafael Bohrer
Art Director / Copywriter: João Pedro Vargas
Illustrator: Meca
Photographer: Celso Chittolina
Published: April 2010
Vist the Source: Ads of the World