Designed by Pentagram | Country: United Kingdom

“Harry Pearce and his team have been commissioned to redesign the complete own brand range for Budgens and Londis stores.

The own brand range has three levels, Good, Better, and Best, and many of the redesigned Good Value range have already hit the shelves with Pentagram’s designs for Good Value Jaffa Cakes and Good Value Assorted Crisps winning the Quality Food Awards 2009.

Now the first three varieties in the wines, beers and spirits range of Better products have been released with three sizes of bottle for the own brand whisky, gin and vodka. Each label takes a typographic approach with an individual letterform being adapted to capture the essence of the spirit inside. So the V of the vodka has a strong red constructivist feel with a silver foiled eagle set against it, the W of the whisky is foiled in gold against a faint thistle and the G of the gin is interlaced with a juniper branch replete with berries.

The text on each label adopts the same layout, which extends across all of Musgraves’ own brand products. It is expected that the whole redesign will take a year to roll out.”

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Designed by Geneviève Côté | Country: Canada

“If it is indirectly the quest of spices that led to the discovery of the Americas by Europeans, the passion has definitely not had much influence on American cuisine and, in fact, except salt, pepper marginal and some spices, we are collectively ignorant regarding all these subtleties that distinguish the food of men from that of animals.

Geneviève Côté studying at École de design | UQAM has investigated this issue and tried to solve some problems identified as a cause for the cultural deprivation. First, the spices should not be exposed to light and therefore; she must develop an opaque package. Secondly, the fact that spices are often poorly identified and badly presented, there is a problem of identification but also recovery to be solved. In short, we forget the contents of all bags lying in the bottom of the closet and therefore we don’t use them. The major concept was based on the recovery of the spice through a very graphic gesture.

Genevieve was very busy in developing those pretty triangular prisms for a large number of spices known and less known. The result is striking and the modular boxes allow very interesting geometrical configurations.”

Via Packaging | UQAM

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Designed by Envision Design | Country: Denmark

“Knuthenlund Estate in Lolland has operated an organic farm since 2007, striving to offer high quality organic foods and at the same time taking care of the unique nature, that is characteristic for the Danish island of Lolland. In the Easter of 2009, Knuthenlund opened a whole new dairy farm in one of the former barns on the estate. The dairy farm is based on milk from the estate’s own organic milking sheep and goats. The fresh milk is handled very carefully to preserve its taste and structure.

Knuthenlund puts pride in affecting the environment as little as possible. This approach is also important in the packaging design process. This is why Knuthenlund Sheep’s Brie is sold in boxes made of sustainable poplar wood. And the brie is wrapped in paper made by potato starch.  Knuthenlund’s Sheep’s and Goat’s Milk is sold in reusable glass bottles. In the printing process, it has been important to limit the use of printing colour. Knuthenlund also offers gift boxes made by unprocessed wood. The inspiration came from the old fashioned hay boxes. The box are isolated with the estate’s own hay and are therefore in line with Knuthenlund’s ambition to run a farm that both shows consideration for product quality and the environment.”

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Designed by Samy Halim | Country: France

Concept work from designer Samy Halim.

“Thérapie pour le moral is a little joke, that means this brand can buck up the moral of the person if she was in a sad mood. I was inspired by the packaging design of the last century, but I wanted to keep in mind some modern and actual codes.”

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Designed by Marc Monguilod | Country: Spain

Marc Monguilod uses nature as a metaphor for tools and other home items.

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Designed by Samy Halim | Country: France

Concept work from designer Samy Halim.

“A paint can concept, imagined for the color lovers and those who are seeking a Pantone reference on their wall. Myself, when I want to choose a color for my house, I look on the Pantone guide before going to the paint shop.”

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Designed by Drew Hamlet | Country: United States

“Beringer Vineyards - line of wines targeting 21-30 year olds. Used humor to show easy food pairings, sparking interest in the possibilities of dinner options.”

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Designed by Zeus Jones | Country: United States

“The Thymes Ambersweet Orange fragrance line is a wholesome blend of orange blossom, yogurt, and humectant honey. The color choice echoes the product’s warm, enveloping quality while the illustrations convey the sweetness of orange blossoms and honey.”

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Designed by Jordan Jelev | Country: Bulgaria

The client wanted to use a simple labelform and some sort of typographic pattern as a background image. I did it by simply repeating the text “villa lyubimets selection”. In the colour background of the label the pattern was printed with selective UV matte varnish against the glossy background inks. The bird at the top of the labels has puf-up transparent varnish overprinted and the whole image there has a really sensible relief. Because of using metal coated paper, the whole bird looked like metal tin.

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Designed by Depot WPF | Country: Russia

“The purpose: to create a visual image of a new beer for the young target audience of the local premium market. To develop a packaging design and unique form of the bottle (taking into account specific features of Chinese production). Not to try making so-called Mongolian design. The solution had to be worldwide.

The solution: we checked what was appropriate for young people in different countries and came to a solution  that a «trend» notion (in the music, fashion and graphic design) is the most suitable for packaging design creation. By choosing this strategy, we perfectly realized a definite responsibility put upon the producer which was to follow youth trends. In order to do that we needed to keep the audience anticipating something new and unusual. Besides, this beer was supposed to become a fashionable attribute of clubbing. After all Fusion means blending various styles, culture and fashion together.

“Young and trendy”. This is the idea which gave us a push to draw our first sketches. As the upcoming product was to be gender mainstreaming we faced a matter of some difficulty, for statistically men and women in Mongolia almost do not have numeral superiority in the beer consumption.

Also, we should not have followed any obscure contemporary art, however, after considering the diversity of trends in graphic design, we decided to start with neutral one: a floral pattern, combined with avant-garde typography.

Our client contentedly accepted our concept. As a result, everybody proved to be satisfied and happy, because today the Fusion beer is a bestseller in local premium segment of Mongolian market”

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