Protect our honey reserves
NoMoreGrizzlies.com

Advertising Agency: Calder Bateman Communications, Edmonton, Canada
Creative Director: Kevin Barclay
Art Director: Nicola Pringle
Copywriter: Pierre Chan
Illustrator: Nicola Pringle
Flash developer : Kobayashi
Sounds production : Wave Sound Productions
Video Art Direction : Bryce D'Andrea
Published: January 2010

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Haven't we deceived our children long enough?
NoMoreGrizzlies.com

Advertising Agency: Calder Bateman Communications, Edmonton, Canada
Creative Director: Kevin Barclay
Art Director: Nicola Pringle
Copywriter: Pierre Chan
Illustrator: Nicola Pringle
Flash developer : Kobayashi
Sounds production : Wave Sound Productions
Video Art Direction : Bryce D'Andrea
Published: January 2010

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Camping doesn't have to be a death sentence
NoMoreGrizzlies.com

Advertising Agency: Calder Bateman Communications, Edmonton, Canada
Creative Director: Kevin Barclay
Art Director: Nicola Pringle
Copywriter: Pierre Chan
Illustrator: Nicola Pringle
Flash developer : Kobayashi
Sounds production : Wave Sound Productions
Video Art Direction : Bryce D'Andrea
Published: January 2010

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Check out the site: http://NoMoreGrizzlies.com

Problem: A recent study revealed that fewer than 700 grizzlies remain in the province of Alberta, down from an already low 1000 in 2002. Many Albertans don’t know that the grizzly population is being threatened; nor do they know habitat disturbance is the main cause (as opposed to hunting).

Solution: To raise public awareness of the threat facing the grizzly population, we created a fake organization called No More Grizzlies which demanded the elimination of grizzlies – advertised through posters, newspaper, radio, and a mock public rally, all directing people to visit the website – as a way of revealing and educating that if it’s not okay for an extremist group to endanger grizzlies, it shouldn’t be okay for Alberta to do it.

Results: The absurdity of the “destroy grizzlies” message from the advertising caught public and media attention immediately. The campaign got national media attention online and in newspapers, and was featured on a TV news report – amounting to wide spread unpaid media. Donations also increase approximately 240% over the same period of time last year.

Advertising Agency: Calder Bateman Communications, Edmonton, Canada
Creative Director: Kevin Barclay
Art Director: Nicola Pringle
Copywriter: Pierre Chan
Illustrator: Nicola Pringle
Flash developer : Kobayashi
Sounds production : Wave Sound Productions
Video Art Direction : Bryce D'Andrea
Published: January 2010

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Envelopes on the windshields of cars parked Place de la République in Paris, during the press conference.

Advertising Agency: BDDP & Fils, France

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If you don't pick it up they will.

Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Executive Creative Director: Damon Stapelton
Creative Director: Adam Weber
Art Director: Wihan Meerholz
Copywriter: Jared Osmond
Photographer: Chris Jordan
Senior Account Director: Bridget Langley
Account manager: Katiso Maarohanye

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If you don't pick it up they will.

Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Executive Creative Director: Damon Stapelton
Creative Director: Adam Weber
Art Director: Wihan Meerholz
Copywriter: Jared Osmond
Photographer: Chris Jordan
Senior Account Director: Bridget Langley
Account manager: Katiso Maarohanye

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If you don't pick it up they will.

Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Executive Creative Director: Damon Stapelton
Creative Director: Adam Weber
Art Director: Wihan Meerholz
Copywriter: Jared Osmond
Photographer: Chris Jordan
Senior Account Director: Bridget Langley
Account manager: Katiso Maarohanye

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The guerrilla stunt protests againts the impact of single-use plastic on marine and wildlife. Giant plastic six-pack rings were placed on iconic Vancouver sculptures, gaining the attention of commuters and tourists.

Advertising Agency: Rethink, Canada
Executive Creative Directors: Chris Staples, Ian Grais
Art Director: Leia Rogers
Copywriter: Leia Rogers
Producera: Sue Wilkinson, Rhonda Merakian
Photographer: David de Haas
Account manager: Jillian Yaehne

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Advertising Agency: JWT Barcelona, Spain
Executive Creative Director: Alex Martínez
Creative Director: Carles Puig
Art Director: Ferran Mendizàbal
Copywriters: Oscar Galán, Mireia Vila
Published: December 2009

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