Turn off the lights. Help turn off the problem. March 27, 8:30pm

Advertising Agency: Draft FCB, Toronto, Canada
Chief Creative Officer: Robin Heisey
Creative Directors: Joe Piccolo, Chris Taciuk
Art Director: Dan Cantelon
Copywriter: Ryan Grosman
Photographer: Philip Rostron
Published: March 2010

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Turn off the lights. Help turn off the problem. March 27, 8:30pm

Advertising Agency: Draft FCB, Toronto, Canada
Chief Creative Officer: Robin Heisey
Creative Directors: Joe Piccolo, Chris Taciuk
Art Director: Dan Cantelon
Copywriter: Ryan Grosman
Photographer: Philip Rostron
Published: March 2010

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Turn off the lights. Help turn off the problem. March 27, 8:30pm

Advertising Agency: Draft FCB, Toronto, Canada
Chief Creative Officer: Robin Heisey
Creative Directors: Joe Piccolo, Chris Taciuk
Art Director: Dan Cantelon
Copywriter: Ryan Grosman
Photographer: Philip Rostron
Published: March 2010

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Advertising Agency: Calder Bateman Communications, Edmonton, Canada
Creative Director: Kevin Barclay
Art Director: Bryce D'Andrea
Accounts Manager: Kiri Wysynski
Published: November 2009

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Let life go on those in need. Donate blood. Your help is what is missing.

Advertising Agency: Casa da Criação, Rio de Janeiro, Brazil
Creative Director: Heleno Bernardi
Art Directors: Luis Paulo Gatti, Patrícia Medeiros
Copywriter: Andrea Moniz
Published: February 2009

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Wunderman Sydney has created what is believed to be another world first initiative as part of this year’s Earth Hour campaign. ‘Plant Spikes’ follows last year’s multi award-winning augmented reality project ‘Earth in Your Hands’ that encouraged more than 35000 people to create a 3D Earth. The 2010 initiative has opened a new media channel aimed at businesses around the country. Plant Spikes is a low-budget environmentally friendly way to reach staff in office buildings and encourage them to get their businesses supporting Earth Hour. To penetrate offices and get maximum impact, Wunderman chose office greenery to carry this year’s Earth Hour message. Their solution was to create spikes that could be “planted” into office pot plants, distributed by plant hire companies during usual watering rounds. In what could be a world first, Wunderman and STI Lilyfield developed a new ink containing natural plant fertiliser that is released to feed the pot plant as the spike biodegrades in the soil. Wunderman CD Matt Batten said the spikes have proved to be a spectacularly simple way of raising awareness of business’ role in creating pollution and getting office workers on-side to help reduce emissions. The message on the plant spikes was simple, ‘I help your environment. Please help mine.’ “The team delivered a triple innovation by using office greenery as a media channel for Earth Hour, then engaging a whole new distribution channel through plant hire companies and the brilliant initiative to develop and use a fertilising ink. They’ve actually produced a piece of marketing that physically helps a small part of the environment.” STI Lilyfield printers developed FSC-certified paper and an organic liquid fertiliser was mixed with vegetable-based inks to create fertiliser-rich ink capable of superior quality print that benefits the plant as it naturally breaks down. According to Nick Tunstall, STI Lilyfield, “The trick was to get a fertiliser that would not damage valuable printing presses, mix with the ink and not affect printability or quality. After much brain storming and hard work, we felt we had the right product and produced an innovative piece of work which we are really proud of.” The fertilising spikes have been distributed by TPR Group, which supplies office plants to more than 1500 businesses across Australia. Wunderman have also helped Earth Hour with a couple of digital elements this year – an web-app that lets you view websites by candlelight, and a Virtual Light Switch as a fun facebook application and a microsite.

Advertising Agency: Wunderman, Australia
Writer: Theodora Gerakiteys
Art Director: Paolo Meucci
Creative Director: Matt Batten
Production Manager: Paul Hayes
Printer: Sti Lilyfield
Distributor: Tpr Group

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Aldeas Infantiles SOS needs the support of woman who can dedicate 100% of their time to the care of children victimized of social risk. These children need someone to take care of them just like a mother would take care of their child at home feeding them, taking them to school and teaching them important values and responsibilities in life. As a request we ask for high senses of mothers instincts, to not have any commitments that would interfere with the labors of taking care of their new child and to have completed any maternal cicles. All of these conditions make finding a mother for Aldeas Infantiles SOS a very important and huge labor. We crossed all over town going to different supermarkets, offices and streets putting up posters that said Mothers Wanted with a child's perspective, with the drawings of mothers.

Advertising Agency: Unitas/RNL, Santiago, Chile
Executive Creative Director: Pancho González
Creative Directors / Copywriters: Armando Macchi, Ricardo Gómez
Art Directors: Armando Macchi, Koop González
Agency Producer: Calle/RNL

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Arm yourself in the fight against cervical cancer.
In New Zealand, the Human Papillomavirus (HPV) is one of the most common causes of cervical cancer. To be protected all it takes is 3 visits to your GP, 3 vaccinations an 3 band-aids. Make sure you're armed and ready by visiting your GP now.

Advertising Agency: McCann Worldgroup New Zealand
Executive Creative Director / Art Director: Ben Lightfoot
Art Director: Charlie Godinet
Copywriter: Jake Carter
Retouchers: Kit Greer, Sara Rad
Account Manager: Niamh Ahern
via: Bestadsontv

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Torture is never OK.
Even wars have laws.

Advertising Agency: The Fuel Agency, Australia
Executive Creative Director: Rod Clausen
Senior Art Director: Ed Bechervaise
Senior Copywriters: Simon Robins, Toby Blackler
Account Manager: Mary Atley
Other Additional Credits: Andre Ash, Rachel Corponi, Adam O'Neill
Via: Bestadsontv

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Landmines don't kill soldiers. That's why they're banned.
Even wars have laws.

Advertising Agency: The Fuel Agency, Australia
Executive Creative Director: Rod Clausen
Senior Art Director: Ed Bechervaise
Senior Copywriters: Simon Robins, Toby Blackler
Account Manager: Mary Atley
Other Additional Credits: Andre Ash, Rachel Corponi, Adam O'Neill
Via: Bestadsontv

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