Now the awesome cleaning power of Tide can go anywhere, as demonstrated in the well executed :45 by Tool of North America's Sean Ehringer via Saatchi & Saatchi New York. The spot opens with two stylishly dressed men standing in their swanky hotel room, awaiting their friend so they can hit the town. When he emerges wearing a suit jacket and tight sweat pants, his buddies try to talk him into changing duds by pointing out a large smudge on his unfortunate clothing choice. Undeterred, the defiant friend pulls a Tide to Go stick from his pocket to make the stain on his "comfortable, cool, low-key, gray slacks" disappear before charging off into the night.

Advertising Agency: Saatchi & Saatchi New York, USA
Chief Creative Officer: Gerry Graf
Global Creative Director: Maru Kopelowicz
Associate Creative Director: Chris Beresford-Hill
Art Director: Dan Lucey
Copywriter: Michael Illick
Account Supervisor: Jessica Bindman
Planners: Wanda Pogue, Julie Dombreval
Agency Producer: Lynn Appel
Prod Company: Tool of North America
Director: Sean Ehringer
DP: Marc Laliberte-Else
EP: Brian Latt
EP Digital: Dustin Callif
Production Service Company: Avion Films
Producer: Marie Robertson
Editorial: Cutting Room
Editor: Mike Douglas
Assistant Editor: Conor O'Flynn
Producer: Melati Pohan
Shoot Location: Toronto, ON
Aired: April 201

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Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Agostino Toscana, Alessandro Orlandi
Deputy Creative Directors: Luca Lorenzini, Luca Pannese
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Supporting Creative Team: Davide Iacono, Andrea Afeltra, Riccardo Gianangeli
Published: April 2010

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Saatchi & Saatchi Dubai used the fashion pages in womens' magazines to show that tough stains no longer have to ruin a great outfit, thanks to new Ariel Pro-zim 2.

Advertising Agency: Saatchi & Saatchi, Dubai, UAE
Creative Directors: Maru Kopelowicz, Sion Scott-Wilson
Copywriter: Bianca de Silva
Art Director: Christopher Jones
Photographer: Tejal Patni
Additional credits: Leah Gacal, Jihad Hamza, Hamid Naqvi, Heidi Afifi, Ismail Aboobacker, Ummer Aboobacker
Published: April 2010

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In Sweden most people eat a banana after working out. They shouldn't. Bananas are monkey food.

Advertising Agency: Saatchi & Saatchi Stockholm, Sweden
Art Director: Gustav Egerstedt
Copywriter: Amalia Pitsiava
Production company: Hobby Film
Director: Oskar Bård
Published: April 2010

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Advertising Agency: F/Nazca Saatchi & Saatchi, São Paulo, Brazil
Creative Directors: Fabio Fernandes, Eduardo Lima
Art Director: Keka Morelle
Copywriter: Andre Faria
Illustrator: Mario Niveo
Photographer: Lucio Cunha
Published: May 2010

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Advertising Agency: F/Nazca Saatchi & Saatchi, São Paulo, Brazil
Creative Directors: Fabio Fernandes, Eduardo Lima
Art Director: Keka Morelle
Copywriter: Andre Faria
Illustrator: Mario Niveo
Photographer: Lucio Cunha
Published: May 2010

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Advertising Agency: F/Nazca Saatchi & Saatchi, São Paulo, Brazil
Creative Directors: Fabio Fernandes, Eduardo Lima
Art Director: Keka Morelle
Copywriter: Andre Faria
Illustrator: Mario Niveo
Photographer: Lucio Cunha
Published: May 2010

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Advertising Agency: Saatchi & Saatchi, Amsterdam, The Netherlands
Creative Director / Writer: Avinash Sampath
Creative Director / Art Director: Tim Bishop
Business Leaders: Arjan Kapteijns, Sue Workman
Project Leaders: Corliz de Jongh, Brenda Rangel
TV Producer: Lars Fabery de Jonge
Online Creatives: Marlon Heckman, Ineke Meijer
Director: Erik Lieshout
DOP: Reinier van Brummelen
Photographer: Morad Bouchakour

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Advertising Agency: Badillo Nazca Saatchi & Saatchi, Puerto Rico
Creative Director: Juan Carlos Rodríguez
Associate Creative Director: José Vallecillo
Art Directors: Cristina Burckhart, Alfredo Ledesma
Copywriter: Madeline Hidalgo
Retouch: Ian Carlos Reyes, Carlos Nieves

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Advertising Agency: Badillo Nazca Saatchi & Saatchi, Puerto Rico
Creative Director: Juan Carlos Rodríguez
Associate Creative Director: José Vallecillo
Art Directors: Cristina Burckhart, Alfredo Ledesma
Copywriter: Madeline Hidalgo
Retouch: Ian Carlos Reyes, Carlos Nieves

Vist the Source: Ads of the World